The digital strategy for the promotion of Bookinxisto, developed by Caetsu - Advertising Agency, in partnership with E-konomista.pt, won the silver prize in the Culture & Entertainment category of the Marketing Meios & Publicidade Awards (M&P).

Bookinxisto is the gateway to the Aldeias do Xisto, located right in the Portuguese countryside. It is a multi-services platform that allows you to plan your entire stay quickly and conveniently. Here, you can book a rural tourism house or a hotel room, book a hiking tour, a workshop on wood-oven baked bread, fresh cheese or pottery techniques, and even book a table to taste gastronomic delicacies such as maranho, chanfana, or tigelada beirã.

Available in five languages, Bookinxisto also has the advantage of being a direct sales channel for all the partners of the Aldeias do Xisto network, following the principles of fair trade, working without intermediaries or commissions.

The M&P Marketing Awards reward the best marketing strategies, campaigns, actions and decisions that can make a difference for brands and companies, thus contributing to their reputation and growth.

In this, the fifth edition, there were 32 subcategories competing, divided into 8 main categories.

See the list of award winners here.